RGC Residential@rgcresidential
rgcresidential Handover day. Another home, built on strong foundations. 🏠
RGC ResidentialReal Estate · Development
Brand & Logo Guidelines
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RGC ResidentialManifesto
Manifesto
Built on strong foundations.
The RGC mark is drawn from the rooflines of the homes we build — precise angles, honest structure, nothing extraneous. An identity engineered like architecture: measured, balanced and made to last.
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RGC Residential01 — Construction Studies
Process · Hand to Grid
The construction studies.
Each candidate mark drawn as an architect's plate — ivory drafting paper, golden-ratio guides, roof-pitch angles and module grids resolving the rooflines into a confident, minimal line.
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01 — Construction Studies · i
i
The Monogram
Rooflines as letters.
The letters R·G·C constructed as interlocking gables — pitch and ridge set to a 45° module, a small window grid anchoring the centre. The most expressive mark in the set.
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01 — Construction Studies · ii
ii
The Gable
The house, drawn plain.
A double-pitched gable with a framed window — the clearest reading of "home". Eave and ridge lines plotted to a single module, wordmark set alongside for a horizontal lockup.
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01 — Construction Studies · iii
iii
The Skyline
Layered rooflines.
Overlapping ridges suggest a small development — a neighbourhood, not a single house. A slim rule divides mark from a wide, spaced wordmark for an architectural, corporate feel.
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01 — Construction Studies · iv
iv
The Twin-House
Two homes, one mark.
Two overlapping pitched roofs, each with its own window — the primary colour mark. Navy and green houses sit side by side, a family of homes rather than a single roof.
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02 — The Logo System
Identity · Four Directions
Four ways to build the mark.
Four candidate directions, each carrying the RGC Residential wordmark on the same roofline logic — from expressive monogram to the two-tone twin-house primary.
i
The Monogram
Expressive
ii
The Gable
Residential
iii
The Skyline
Developer
iv
The Twin-House
Primary
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02 — The Logo System · i
i
The Monogram
Direction one.
The rooflines-as-letters mark, shown in both horizontal and stacked lockups across the core colour boards. Reversed cleanly to white for dark and accent grounds.
H horizontalV stacked◑ reversed
Horizontal · Alabaster
Reversed · Ink
Stacked · White
Stacked · Blueprint09
02 — The Logo System · ii
ii
The Gable
Direction two.
The friendly house mark. Horizontal lockup for signage and letterhead; stacked lockup for avatars, stamps and app icons. Consistent weight across every ground.
H horizontalV stacked◑ reversed
Horizontal · Alabaster
Reversed · Ink
Stacked · White
Stacked · Blueprint10
02 — The Logo System · iii
iii
The Skyline
Direction three.
The corporate developer mark, with a slim divider rule in the horizontal lockup. Widely spaced wordmark reads as premium and institutional at any scale.
H horizontalV stacked◑ reversed
Horizontal · Alabaster
Reversed · Ink
Stacked · White
Stacked · Blueprint11
02 — The Logo System · iv
iv
The Twin-House
The primary mark.
Two overlapping homes with the RGC Residential wordmark — the signature direction. Single-colour and fully theme-responsive: it flips with the palette like every other mark.
H horizontalV stacked◑ reversed
Horizontal · Alabaster
Reversed · Ink
Stacked · White
Stacked · Blueprint12
RGC Residential03 — Lockups & Orientation
Every mark · Both orientations
Horizontal & vertical.
Horizontal
Vertical / Stacked
MonogramPrimary
GableResidential
SkylineDeveloper
Twin-HousePrimary
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RGC Residential04 — Colour & Variants
Logo Colour · Cool Notes
Ink, blueprint & a cool note.
The mark holds in a single flat colour. Ink is primary; blueprint and steel add a cool architectural note, while pine and sage bring a calm, natural green for softer, residential contexts.
Ink
#201F1D · Primary
Blueprint
#43617A · Accent
Steel
#2D6892 · Cool Blue
Pine
#265648 · Deep Green
Sage
#78988C · Soft Green
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RGC Residential04 — Colour on Boards
Grounds · Reversal
The mark on colour.
AlabasterWhiteInkBlueprint13
RGC Residential06 — Usage
Clear space · Minimum size
Give the mark room.
Keep clear space of at least the height of the roof mark on every side. Never recolour, stretch, rotate or add effects. Use the reversed lockup on any ground darker than Concrete.
Minimum size · 24 mm / 120 px wide
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RGC Residential05 — Applications
Brand in the Real World
From drawing board to built environment.
The identity carried across signage, fleet, site and print — one consistent mark, wherever RGC builds.
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05 — Applications · Signage
01
Architectural Signage
Facade identification.
Illuminated channel lettering on the building exterior — the primary way residents and visitors read the brand.
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05 — Applications · Advertising
02
Out-of-Home
Roadside billboard.
A single confident mark and one line of copy — restraint reads as premium at distance and speed.
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05 — Applications · Site
03
Site Hoarding
Now building.
Site perimeter hoarding turns every active project into a billboard for the next one.
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05 — Applications · Fleet
04
Vehicle Livery
On the road.
Clean fleet livery — the mark, a single blueprint pinstripe and contact details. Nothing more.
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05 — Applications · Interior
05
Interior Signage
Reception wall.
Dimensional lettering on a concrete feature wall — the brand as built material, calm and confident.
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05 — Applications · On Site
06
Site Kit
Safety wear.
Hard hats, hi-vis and documents — the mark holds at the smallest working scale.
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05 — Applications · On Site
07
Development Sign
Developed by RGC.
The property yard sign — the moment a finished home becomes a marketing asset.
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RGC Residential06 — Brand in Use · Stationery
08
Stationery
Business cards.
Thick cotton stock, charcoal and white with a blueprint-painted edge — tactile and considered.
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RGC Residential06 — Brand in Use · Social
Social · @rgcresidential
Less noise, more architecture.
RGC Residential@rgcresidential
rgcresidential Every structure starts as a single, confident line.
RGC Residential@rgcresidential
rgcresidential New HQ, same principles. Come say hello.
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RGC Residential06 — Brand in Use
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RGC ResidentialFin
Thank You.
Built on strong foundations
Brand & Identity — 2026
Brand & Identity — 2026