Brand & Logo Guidelines · 2026

Built on strong foundations.

The identity system for RGC Residential, drawn from the rooflines of the homes you build. Four directions for the mark, two palettes, and the full set of applications, from site hoarding to business cards.

Open the guidelines

30 slides · use ← → to move, G for the grid, T to switch palette

Two decisions we need from you

01

Which mark

Four directions were drawn, each carrying the same roofline logic. All four work; they say different things.

  • iThe Monogram — Rooflines as letters. The most expressive mark in the set.
  • iiThe Gable — The house, drawn plain. The clearest reading of “home”.
  • iiiThe Skyline — Layered rooflines. A neighbourhood, not a single house.
  • ivThe Twin-House — Two homes, one mark. Drawn as the primary direction.

02

Which palette

Press T anywhere in the deck to flip between them.

Alabaster & BlueprintArchitectural and restrained. Reads as the drafting table.
Navy & Apple GreenWarmer and more residential. Reads as homes, not institution.

RGC Residential · Real Estate & Development